n 2019 Alison co founded Manchester Fashion Movement, a CIC focused on storytelling, environmental responsibility, and reconnecting people to the origins of what they wear.
MFM harnesses a creative network to promote pro environmental behaviour change in fashion. A movement that inspires new social initiatives, encouraging people in everyday conversations to understand how they can play their part in making more considered choices to support positive outcomes for people and the planet.
The movement focuses on the arts and has a unique vision around storytelling and its power to deepen engagement; using creative methods to evidence behaviour change.
@manchesterfashionmovement