North London born Natalie Shay writes indie-pop for people who feel everything. A multi-award-winning BRIT School grad and lyrical storyteller, she’s been playing guitar and writing since childhood — soundtracking love, self-discovery and the realities of life in your twenties, blending heartfelt honesty with bright, feel-good energy.
With 20M+ streams and collaborations with dance heavyweights including Grum, Giuseppe Ottaviani and Kryder, Natalie has earned support from BBC Radio 1 Future Pop, BBC Radio 6 Music and BBC Introducing, plus features in Rolling Stone, Billboard, CLASH, NOTION, Wonderland and The Line of Best Fit.
Shay has sold out Omeara, supported Shania Twain at BST Hyde Park, toured with Gavin DeGraw and played festivals including SXSW, Latitude, Reading and Isle of Wight. She’s also performed live on CBBC several times and had music featured on Love Island UK.
New single ‘i choose u’ out Feb 2026 — an unapologetic love song.
Oslo (Hackney LONDON) Show — 23 April 2026.